Beyoncé Unleashes New Adidas x Ivy Park "ICY PARK" Campaign.
Beyoncé Teased Third Ivy Park Collection, Gucci Mane Models
Beyoncé has shared a teaser video for her upcoming third Ivy Park collaboration line. Among the highlights of the brief clip, available below via Instagram, is the reveal of the theme—Icy Park—and some fittingly snow-heavy shots of Gucci Mane.
The third Ivy Park collection is designed to blend alpine wear and streetwear. The collection will take you from the slopes to the street, including textures like faux sheepskin and cozy terry cloth. Size-inclusivity is one of the main goals of the campaign, which is supposed to inspire “creativity, individuality and imagination” in its wearers.
Celebs like Hailey Bieber and Gucci Mane are featured in the campaign, sporting some of Icy Park’s cold-as-ice winter gear. A new teaser video for the campaign was released on the Ivy Park Instagram late Sunday night.