Queen Beyoncé surprises fans new song “Black Parade” on Juneteenth, hours after the singer announced a new initiative of the same name to support black-owned businesses.
Listen to Beyoncé's New Song "Black Parade"
"Happy Juneteenth Weekend!" Bey wrote in the caption of her post. "I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to remember our beauty, strength and power."
Black Parade features Black business owners and creatives, sectioning them by category to make it easier to navigate. Bey also collaborated with a Black creative in making the site as well. This is especially inspiring and helpful considering Beyoncé is one of the biggest stars in the world, so it's amazing for her to use her platform to promote so many Black businesses at once.
"Being Black is your activism. Black excellence is a form of protest. Black joy is your right," the header of the website reads. "'Black Parade' benefits BeyGOOD's Black Business Impact Fund, administered by the National Urban League, to support Black-owned small businesses in need."