ICY PARK x adidas to release February 19th in stores worldwide February 20.
Beyoncé Flexes In New Icy Park Collection Featuring Music From Melii
For this new campaign, the So Icy artist travels to a winter wonderland and enlists industry notables such as Hailey Bieber, Gucci Mane, Kaash Paige, Akesha Murray and others to communicate her forthcoming apparel and footwear colorways.
“ICY PARK,” the third evolution of the collection is accompanied by a full-length visual boasting snowy, mountainous slopes and winter-toned streetwear aesthetics. Beyoncé refreshingly serves proper looks for the apparel and footwear in white and brown color schemes. It was only right to maximize the visual’s true icy steez quality by also featuring the ice magnate himself, Gucci Mane. Hailey Bieber, Kaash Paige, Akesha Murray, Shi Gray, and Kyla Coleman also make appearances in the new icy Ivy drip.