Beyoncé’s Ivy Park and Adidas reportedly end their partnership
The split was reportedly due to creative differences between Ivy Park and Adidas, The Hollywood Reporter confirmed.
Beyoncé and adidas Call It Quits, Sources Say
Beyoncé and Adidas are reportedly cutting ties.
The Houston Icon and Adidas have mutually agreed to end their partnership, The Hollywood Reporter confirmed. Beyoncé will retain ownership of her Ivy Park brand.
On Thursday (March 22), According to the Hollywood Reporter, an insider said the Ivy Park head and the lifestyle brand have ended their relationship due to creative differences.
“Beyoncé is excitedly looking to reclaim her brand, chart her own path and maintain creative freedom,” the outlet writes.
Queen Bey’ launched Ivy Park in 2016 with Topshop; their partnership ended in 2018, making her the sole owner. That same year, she re-introduced her clothing brand with Adidas, expanding Ivy Park’s offerings from just athletic gear to shoes and apparel.
Upon announcing her creative partnership with Adidas in 2019, Beyoncé wrote in a press release: “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
This past January, Beyoncé teased Ivy Park’s forthcoming collaboration with Adidas, called Park Trail, at her private show in Dubai. At the end of that month, Ice Spice also shared a few images from her fashion campaign with Ivy Park.
The collection boasts new performance apparel, like jackets, faux fur coats, tracksuits, and hoodies. In a press release, the new line was described as a “trail-blazing expression of performance wear inspired by the resilience of the outdoors, the spirit of the streets, and the possibilities of the future.”
In May, Beyoncé will set off on her Renaissance World Tour, which begins in Stockholm and makes its way through European cities like Paris, London, Marseille, and Amsterdam before heading back to North American cities like Toronto, Vancouver, New York City, and Houston, before concluding in New Orleans.