Beyoncé Reportedly Declines Reebok Offer Due to Team's Lack of Diversity
She also had offers from Jordan and Under Armour, according to the source.
Adidas made headlines earlier this week when it announced that it had signed Beyoncé to a "multi-layered" endorsement deal that promises signature sneakers and a relaunch of the worldwide pop superstar's Ivy Park clothing line. Inking one of the biggest celebrities in the world is no small feat. As one could assume, Adidas was not the only footwear brand trying to work with Bey either.
According to DePaula, when Reebok presented potential products and samples to Beyoncé, questioned: “Is this the team that would be working on my product?”
“Somebody said ‘yes’ and she said, ‘nobody in this room reflects my background, my skin color and where I’m from and what I want to do.’ And so she kind of took a step back and left and it didn’t come to terms,” he explained.
DePaula also states that Jordan and Under Armour had their own offers on the table for the megastar.