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Cam’ron & Mase Sports Talk Show ‘It Is What It Is’ Inks $30 Million Deal

Updated: Aug 24, 2023

It Is What It Is: Cam’ron, Mase and co-host Treasure Wilson aka “Stat Baby”

Cam’ron and Ma$e ink massive deal with Underdog Fantasy

Sports betting giant Underdog Fantasy has signed a massive new deal with Cam’ron & Mase.

‘It Is What It Is’ co-hosts Cam’ron and Ma$e have reportedly inked an eight-figure deal to bring their sports talk show “It Is What It Is” to a new platform. On Monday (August 21), the Harlem duo reached an agreement with Underdog Fantasy, which will begin in September in coordination with the start of football season.

UnderDog Fantasy is a platform that has been built by investments and it’s known for having some of the largest best ball contests in the industry.

It offers daily fantasy sports games in more than 40 states. The upstart DFS platform is backed by investors like Kevin Durant, Mark Cuban, Adam Schefter, and other big names from the sports industry.


“Thank you Nick [Nicholas Green of Underdog Fantasy],” Dipset legend said. In a statement about the agreement. The Dipset legend took to Instagram to share his excitement about the deal.

“Yo @rsvpmase now we even. It’s ya go again. Pause lol. All jokes aside thank you for everything. Now let’s go kĩll these n-ggas! @itiswhatitis_talk BIG HARLEM!! THE BIGEST!!! PAWS And thank you @underdogfantasy,” Cam’ron wrote.

Additionally, Players can find Best Ball games, Player Stat Pick’em games, and more on the Underdog Fantasy app. The availability of Underdog across most of the U.S. makes it a great alternative in states that don’t have regulated online sports betting options.

A snippet of Cam song shared on Friday (Aug. 18) seemed to provide more than a few clues. “‘It Is What It Is,’ $30 million, el rapido, what I been taught, man, you can’t learn in no d**m school,” the Dipset frontman rapped on the untitled cut. “Draft Kings, Ticketmaster, FanDuel, y’all ain’t have eight digits, n**ga, so Cam cool, y’all threw us $3 million, man, I threw it back, they looked at me, I looked at Ma$e, what we gon’ do wit’ that?”

Congratulations to Cam'ron and Ma$e!

Cam’ron who first announced his plans to start his own sports talk show back in 2022, has experienced massive success with It Is What It Is since its debut in February 2023.

The show has amassed millions of views on YouTube and attracted high-profile guests including sports analyst Stephen A. Smith, former NFL player and I Am Athlete host Brandon Marshall, and more.


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