J. Cole returns with the official “A m a r i” Video.
J. Cole Unleash Video for New Track “a m a r i” from The Off-Season Album
The Off-Season arrived on Friday, May 14.
J. Cole released a video from his recently released album The Off-Season. Cole returns to New York and unleashes his fiery flow in various areas. Rapping in front of a Dreamville helicopter, a wall of platinum records, a fire, and more.
Watch J. Cole’s “Amari” video below.
Directed by Mez for Heirs. The video was directed by Raleigh MC Mez, for Heirs Entertainment, a Black-owned media collective who’ve also previously worked with brands like Top Dawg Entertainment, Puma, and Nike. Mez previously turned heads on three tracks for Dr. Dre’s critically-acclaimed 2015 album Compton.
The “Amari” visual arrives just two days after debuted at No. 1 on the U.S. Spotify chart with 4.106 million streams.
The Off-Season is out now via Dreamville/Roc Nation. Get it now here on all platforms.