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J. Cole Drops Off New Video For “a m a r i”


J. Cole returns with the official “A m a r i” Video.

J. Cole Unleash Video for New Track “a m a r i” from The Off-Season Album



The Off-Season arrived on Friday, May 14.


J. Cole released a video from his recently released album The Off-Season. Cole returns to New York and unleashes his fiery flow in various areas. Rapping in front of a Dreamville helicopter, a wall of platinum records, a fire, and more.


Watch J. Cole’s “Amari” video below.

Directed by Mez for Heirs. The video was directed by Raleigh MC Mez, for Heirs Entertainment, a Black-owned media collective who’ve also previously worked with brands like Top Dawg Entertainment, Puma, and Nike. Mez previously turned heads on three tracks for Dr. Dre’s critically-acclaimed 2015 album Compton.


The “Amari” visual arrives just two days after debuted at No. 1 on the U.S. Spotify chart with 4.106 million streams.

The Off-Season is out now via Dreamville/Roc Nation. Get it now here on all platforms.




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