On Friday (Nov. 1), Cole headlined the Day N Vegas Festival. During a break in the action, he updated fans on the highly-anticipated release with a hilarious ad he displayed on the large screen behind the stage.
J. Cole teased his next much-anticipated sixth studio album in a satirical ad campaign for "The Fall Off 2020."
The Dreamville rapper played the video during his set. The clip started out with footage of police, protestors, and lawmakers, before cutting to clips and photos of Cole overlaid with a waving American flag.
"It seems like shit is all fucked up. The country needs a hero to turn to in these turbulent times. Jermaine Cole is that hero," the narrator says. "He's a man whose humility knows no bounds. A man whose pen is so potent, each word of his verses reportedly cost $2,000. We need someone with big ideas and bold solutions. An expert in diplomacy. A candidate who can heal the inter-generational war.... There is only one answer, one true unifier to heal the country. Make your voice heard. Vote for The Fall Off in 2020."
Stay tuned as more information about Cole's next album becomes available.
According to the video, one of Cole's policies is "Fuck them taxes."
The voice-over concludes, "Make your voice heard. Vote The Fall Off for 2020."