"Hov" new line as part of his role as Chief Brand Strategist for cannabis company Caliva.
Jay-Z Launches 'Monogram' Cannabis Line With Caliva
Shawn Carter new line launched with a new website and Instagram to tease the new Monogram wares. On Friday (Oct.23), the Brooklyn-born hip hop icon officially announced the creation of the Monogram cannabis line.
“Anything I do, I want to do correctly and at the highest level,” the Roc Nation kingpin said a statement at the time. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”