Updated: Feb 16
Rihanna’s opening track, 'Bitch Better Have My Money,' increased by more than 2,600% in the U.S.
The music Icon Streams Increases Following Super Bowl Halftime Show
Rihanna has experienced a huge surge in streams of her music on Spotify following her Super Bowl Halftime Show performance.
According to a report from Variety on Monday (February 13), Rihanna’s concurrent worldwide listeners on the platform jumped a whopping 640%. Following her performance also became her biggest hour in Apple Music history with both concurrent listeners and streams 331%.
Overall RiRi’s streams on Spotify spiked more than 640% across the United States, Since the pop icon was announced to be performing at the Super Bowl Halftime Show, three of her songs also crossed the billion-stream mark on Spotify – “Umbrella,” “We Found Love,” and “Love On The Brain.”
According to streaming data observed between the Halftime performance on Feb. 12 and Feb. 5 (6-7 p.m. ET). The set’s opening track, 2015’s “Bitch Better Have My Money,” got an increase of more than 2,600%. Several other tracks from Rihanna’s career-defining set also experienced streaming bumps: “Diamonds” increased by more than 1,400%; “Rude Boy” saw an increase of more than 1,170%; and “We Found Love” increased by over 1,160%.
Naturally, game day was also Rihanna’s biggest day on both Apple Music and Shazam. According to Apple, Rihanna’s concurrent listeners on Apple Music worldwide rose by a staggering 331% and the hour following her Halftime performance was Rihanna’s personal best by both concurrent listeners and streams.
In Addition to RiRi’s huge surge, “We Found Love” also reached and/or returned to the charts in 92 different countries and became her most Shazamed song from the Halftime Show, while “Work” re-entered the charts in more than 50 countries. Spotify also reported similar gains with streams of “Bitch Better Have My Money” increasing 2600%, “Diamonds” by 1400% and “Rude Boy” by 1170%.
The singer’s highly anticipated performance took place at the State Farm Stadium in Glendale, Arizona on Sunday evening (February 12). As promised during her Apple Music press conference on Thursday (February 9), the show consisted of a medley of songs from all but her debut album.
Check out Rihanna/Backup Dancers ‘Behind the Scenes’ footage below.