The father-son duo is on a mission to reshape the gaming landscape, empowering underserved creators and amplifying diversity in Fortnite.
Snoop Dogg, Cordell Broadus giving “minority creators and artists” a platform
Snoop Dogg and his son, Cordell Broadus, are officially launching Death Row Games.
According to reports, the initiative was created to assist minority creatives and artists within the Fortnite ecosystem to design, develop, and publish content for the platform using the game’s Unreal Editor.
“We’ve been creating games, and none of them have been published anything on a huge scale, but on a very amateur level,” Broadus told AFROTECH of the startup. “We’ve been around games for the last five to six years. And Snoop, he’s done mobile games. A few of them in the past five to six years in apps and stuff like that. So, we’ve always had the mindset of building it on our own.”
Cordell Broadus added, “We felt like let’s really put resources into building Death Row Games and making a home for diverse creators in the gaming ecosystem and be a part of the narrative, the storytelling of what the next game should be looking like.”
Broadus also revealed that he’s been hired by the estate of Tupac Shakur, amongst others, to do work. “I’m just going with my gut and checking the pulse of the culture,” he shared. “It’s just dope to see that we both can empower each other on new information, and he can empower me on just giving me access to you, all his resources, and his IP.”
Elsewhere in gaming, the next chapter of the Grand Theft Auto story will soon be unveiled, Rockstar Games has confirmed.
“Next month marks the 25th anniversary of Rockstar Games. Thanks to the incredible support of our players worldwide, we have had the opportunity to create games we are truly passionate about,” Houser wrote. “Without you, none of this would be possible, and we are so grateful to all of you for sharing this journey with us.”
Rockstar Games, Houser added, was founded back in 1998 "on the idea that video games could come to be as essential to culture as any other form of entertainment." Tucked in at the end of the statement was a GTA confirmation, most notably official word that the first trailer for the new game will be released early next month.
“We are very excited to let you know that in early December, we will release the first trailer for the next Grand Theft Auto,” Houser added. “We look forward to many more years of sharing these experiences with all of you.”