The West Coast Icon has a multi-year partnership deal with Skechers: ‘These Shoes Are for Everyone’
Snoop Dogg teams up with Skechers for Footwear collaboration
Snoop Dogg x Skechers sneaker collaboration has arrived.
According to Business Insider, the new collection combines Skechers' innovative comfort with Snoop’s unique design vision in a range of versatile and street-ready sneakers that adapt to any lifestyle.
“The excellent team at Skechers took my ideas and my flavor and we created this collection for all walks of life,” said Snoop. “Step yo shoe game up with my style and swag in every pair—with Skechers you'll be comfortable wherever you go. Wear them with a suit to a wedding or on the court with shorts, you'll look fly either way because these shoes are for everyone.”
The first capsules, OG and Remix, just dropped on Tuesday (Aug. 1). The unisex shoes are slip-ons featuring leather uppers and an imprinted bandana-type design in several colors.
The Snoop Dogg x Skechers: The OG Capsule Collection is available at Skechers.com and Skechers retails stores.
The president of Skechers, Michael Greenberg said of the iconic entertainer, “We were already working with Snoop on the co-branded collection prior to his incredible award-winning Skechers x Snoop Dogg Super Bowl commercial earlier this year,” he added, “Snoop combined his eye for style and laid-back sensibility with the signature comfort of Skechers, resulting in an authentic collaboration and partnership.”
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