Snoop Dogg Drops 'Cali Red 'Wine
Snoop Dogg Launches New Snoop Cali Red This Month With 19 Crimes Winery
Long Beach-native rap mogul, entrepreneur and pop culture mainstay has teamed with Australian winemaker 19 Crimes for Snoop Cali Red, a $12 blend that's 65% Petite Syrah, 30% Zinfandel and 5% Merlot. Sourced from grapes grown in Northern California's Lodi region, it's the first California bottling from 19 Crimes, and begins hitting wine stores in July.
“Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red,” said John Wardley, Treasury Wine Estates’s marketing vice president, Americas, in a press statement. “Snoop embodies the spirit of 19 Crimes–rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”
The partnership includes a $100,000 donation to the NAACP Legal Fund in light of recent protests over racial injustice and police brutality in addition to working on a long-term plan on providing support to the community. “19 Crimes was born from individuals that overcame adversity, and we are proud to support the NAACP in their fight to seek justice for people who are unfairly facing incarceration, for simple expressing the same outrage that we all now feel,” said John Wardley, vice president, marketing, at Treasury Wine Estates, 19 Crimes’ parent company.
The wine partnership, the company’s first bottling in the California region, will be available nationwide on July 15
“I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans. It’s one of the most successful brands in the market,” said the rapper in a press statement. “So I’m more than eager to bring this collaboration to the world!”