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Curtis “50 Cent” Jackson Inks Multi-Year Deal With NBA's Sacramento Kings


The Sacramento Kings announced a multi-year partnership with “Power” producer, as well as his wine and spirits company and his charity.

Sacramento Kings × 50 Cent Ink a Multi-Year Partnership

The Sacramento Kings announced a partnership with Curtis “50 Cent” Jackson on Wednesday.


The Queens rapper-turned entrepreneur, actor and producer has a cognac line that will be available next season in the Golden 1 Center concourses. 50 Cent brand Sire Spirits LLC along with his G-Unity Foundation charity are joining forces with the former now serving as the exclusive champagne partner of the Sacramento Kings. 50’s champagne will also be the presenting beverage sponsor of Sacramento’s Golden 1 Center, and the arena’s “Rush by Sire Spirits” club will feature a new 500-bottle Le Chemin du Roi Champagne Wall.


As part of this partnership, Jackson’s foundation will team up with the organization to provide scholarships and host local high school students in an exclusive suite at the stadium, according to the release. The two foundations will also host a dinner for the Kings and Queen Rise Co-Ed Youth Sports and Mentoring League for players and coaches, where 50 Cent will speak about his career with Kyle Draper.

“We are thrilled to partner with Curtis and bring Sire Spirits to Golden 1 Center for our fans and guests to enjoy,” Ranadivé said in a release. “This partnership continues the Kings commitment to supporting diverse entrepreneurs and aligns our shared passion for providing youth with the tools and opportunities they need to succeed. I am excited to work together to support the Sacramento community.”


“I did this deal after meeting with Vivek Ranadivé and learning how he and the entire Kings organization genuinely shares my philosophy of promoting conscious capitalism,” Jackson said in the release. “I very much look forward to meeting the Kings fans and expanding the reach of my G-Unity Foundation and spirits brands in and around the city of Sacramento.”

The television mogul will also work with the Sacramento Kings to create live entertainment experiences at Golden 1 Center, according to the release.


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