“Roc Nation is committed to supporting Black entrepreneurs, their dreams and companies,” the ads read.
JAY-Z’s Roc Nation has chosen to highlight Black-owned businesses throughout America by listing them in full-page newspapers ads.
On Monday (July 5), According to Black Enterprise, JAY-Z has been actively working on social justice initiatives throughout quarantine, most recently alongside his company Roc Nation purchased a bunch of full-page ads in newspapers across the country highlighting Black businesses.
By Carter in The New York Times, The Denver Post, The Chicago Tribune, The Los Angeles Times, The Philadelphia Inquirer, The Austin American Statement, The Orlando Sentinel, and The Atlanta Journal-Constitution.
The ads, which were taken out in Houston, San Francisco, Detroit and Washington D.C., provided dozens of Black-owned businesses for people to support. Among those listed were eateries, beauty shops, gyms, flower shops, clothing stores, auto shops, plumbing companies, electrician companies and more.
“This ad has been created to bring attention to Black-owned businesses,” the ad reads. “Historically, Black people have been murdered for owning, thriving, and being successful. To that, we say never again. Power is in Black voices. Power is in Black actions. Power is in Black wallets. Roc Nation is committed to supporting Black entrepreneurs, their dreams and companies, We challenge everyone to do the same.”