Shawn 'Jay-Z' Carter co-directed Rihanna’s Super Bowl halftime show alongside Hamish Hamilton.
JAY-Z has won his third Emmy Award for his involvement in Rihanna’s Super Bowl halftime show.
Jay-Z earns 2023 primetime Emmy for directing Rihanna’s super bowl halftime show.
On Sunday (Jan. 7) The 2023 Primetime Creative Arts Emmy Awards, which were delayed after several months. Among the winners were Jay-Z and Hamish Hamilton, who won the Emmy for Outstanding Directing for a Variety Special for co-directing Rihanna’s Super Bowl halftime show.
Nominees in the category included Joel Gallen (Chris Rock: Selective Outrage), Linda Mendoza (Wanda Sykes: I’m an Entertainer), Paul Miller (Carol Burnett: 90 Years of Laughter + Love) and Glenn Weiss (The Oscars). Rihanna’s Super Bowl halftime show also scooped up the Outstanding Production Design for a Variety Special award, too.
British director, Hamish Hamilton previously collaborated with JAY-Z on the 2003 film In Concert and his OTR II Tour with wife Beyoncé, as well as the likes of Eminem, The Weeknd and Alicia Keys.
JAY-Z, who has served as the NFL’s live music entertainment strategist since 2019, heaped high praise on Rihanna after she was announced as the performer for Super Bowl LVII in 2022.
“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn,” he said. “A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.”
Hov previously won the Sports Emmy Award for Outstanding Music Composition/Direction/Lyrics for his performance of “Run This Town” with Rihanna at Super Bowl XLIV in 2011.
Jay-Z also took home silverware at last year’s Primetime Creative Arts Emmys thanks to his role in Dr. Dre‘s star-studded Super Bowl LVI halftime show, which boasted appearances from Eminem, Snoop Dogg, Kendrick Lamar, Mary J. Blige, 50 Cent and Anderson .Paak.