Cordell Broadus, the son of Snoop Dogg, plays a role as a co-founder in several business ventures, including Dr. Bombay Ice Cream, Channel 21 Creative Agency, and Real Queen Sound
- HIPHOP CROWN NATION
- 14 minutes ago
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Cordell Broadus has made a name for himself as an entrepreneur, both within and outside of his father’s business empire.
Meet this successful entrepreneur who's big on representation in Video games, Music, Film, Ice cream, and even the Marathon burger. Oh, he’s Snoop’s son...
Cordell Broadus, the son of West Coast Icon Snoop Dogg, is a creative director and entrepreneur who has established multiple businesses by utilizing his father's brand. Among these is the thriving Dr. Bombay Ice Cream brand, which generates over $10 million in revenue. He oversees web3, gaming, and cannabis enterprises, including Death Row Games and S.W.E.D. cannabis shops, to create generational wealth.
Broadus and Snoop Dogg have partnered on successful business ventures, most prominently the multimillion-dollar Dr. Bombay Ice Cream, which achieved over $10 million in revenue in its first year. Additional joint projects include Death Row Games (a Web3/gaming platform aimed at minority creators) and activities in the NFT and Web3 sectors. Cordell acts as a creative director and strategist for these brands.
Including fashion (modeling for Gucci and designing for Joyrich), and creative media (Channel 21 Agency).
Cordell’s Business Ventures
Cordell Broadus and his father, Snoop, are investors and partners in the new Marathon Burger location in Long Beach, CA, which held its grand opening on March 1, 2026. The restaurant, which stems from the late Nipsey Hussle’s legacy, is located on Pine Avenue and operates in partnership with Blacc Sam.
The new spot is located in downtown Long Beach, on Pine Avenue, occupying a former Johnny Rockets space.
The Broadus family (Snoop and Cordell) partnered with Nipsey Hussle's brother, Samiel "Blacc Sam" Asghedom, for this expansion.
Dr. Bombay Ice Cream: In his role as Creative Director, Cordell turned his father’s NFT-inspired character into a national ice cream brand.
Web3 & Metaverse: He oversees Snoop's Metaverse projects, such as the "Snoopverse" in The Sandbox and several NFT ventures.
Death Row Games: Co-founded with his father to support minority creators in the gaming industry.
S.W.E.D. (Smoke Weed Every Day): Oversees the growth of Snoop Dogg's cannabis brand, featuring a coffee shop in Amsterdam.
Fashion & Creative Direction: Previously acted as creative director for the clothing line Joyrich.
Real Queen Sound: A music label focused on signing female artists.
Film/Production: Developed a documentary titled Son of Kings.
Bored Taco: Involved in the launch of this taco restaurant.
Champ Medici Arts Fund: Supports emerging and legacy musicians and artists.
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