Kendrick Lamar signs new deal with Universal Music Publishing, sources say 'worth $30 million'
Kendrick Lamar Signs With Universal Music Publishing.
UMPG Signs Kendrick Lamar to Worldwide Administration Deal
According to Billboard Kendrick Lamar Inks deal with Universal Music Publishing Group, the company announced Tuesday, (Oct. 27).
Anthony “Top Dawg” Tiffith said: “Kendrick and I are excited for our new partnership with Jody Gerson and UMPG. Jody was passionate from the jump – she fought to make this deal happen.”
13 Grammy Award Winnings rapper was previously signed to Warner Chappell Music Publishing. While the rapper was previously signed to Warner Chappell Music Publishing, the new deal may hint at the release of his long-awaited fourth album. A new release would be the rapper's first since 2017's DAME.
“Kendrick Lamar is not only one of the greatest lyricists that has ever lived, but he has done as much or more than any artist to promote much-needed change in our society through music,” UMPG Chairman and CEO Jody Gerson said about the deal.
“I and my colleagues at UMPG are deeply honored to be afforded the opportunity to join Kendrick, Anthony ‘Top Dawg’ Tiffith and the TDE family to help forward his unique and important vision.”