Bloomberg Businessweek reported Thursday. LeBron James and his longtime business partner Maverick Carter are building a new media company that aims to give a voice to Black creators and consumers who’ve been pandered to, ignored, or underserved.
LeBron James, Maverick Carter raise $100M for new media empire
The Lakers star reported Thursday, (June 25th) "incredibly proud" of SpringHill Entertainment for the work it has done to build the brand:
James said: “I’ve always wanted to use the platform of basketball to empower those around me. Now I’m incredibly excited about the opportunity to build a company that empowers creators, consumers, and everything it touches.”
James and Maverick are consolidating their trio of media companies into a single entity, SpringHill, which is aiming to serve as a multifaceted platform to empower Black creators and audiences.
James and Carter’s SpringHill Co. brings together their SpringHill Entertainment production firm, digital-media and consumer-products company Uninterrupted and the Robot Co. marketing agency. SpringHill Entertainment is behind NBC’s “The Wall” game show and the upcoming “Space Jam: A New Legacy” sequel, set to bow in July 2021. Uninterrunpted has partnered with WarnerMedia’s Bleacher Report and produced “The Shop” on HBO.
The new SpringHill Co. is led by James as chairman and Carter serving as CEO. Joining them on the board are Murdoch (daughter of media mogul Rupert Murdoch), Guggenheim chief investment officer Scott Minerd, Serena Williams, Apollo Global Management co-founder Marc Rowan, Live Nation Entertainment CEO Michael Rapino, Boston Red Sox chairman Tom Werner and L.A. investment banker Paul Wachter.
“I’ve always wanted to use the platform of basketball to empower those around me. Now I’m incredibly excited about the opportunity to build a company that empowers creators, consumers, and everything it touches,” James, the NBA superstar who is signed with the L.A. Lakers, said in a statement. “The SpringHill Company defines empowerment. You see it in the team we’ve built, the stories we tell, and the community our work will serve.”
Carter added, “We’re thrilled to be bringing Uninterrupted, SpringHill Entertainment and The Robot Company under one roof with a singular mission to empower. Together with our new partners and incredible team, we are building a consumer and entertainment business that’s committed to diversity, that’s unafraid to stand up for what we believe in and that’s resonating with our community.”