Snoop Dogg, Master P say ‘Snoop Loopz’ cereal name are blocked: ‘They Can’t Stop Us’
Snoop Dogg & Master P Forced To Drop ‘Snoop Loopz’ Cereal Name Over ‘Froot Loops’ Brand
Snoop Dogg and Master P are changing the name of their cereal, claiming, “They don’t want us to use Snoop Loopz”
Back in August, four months after the West Coast legend announced that he was headed for the breakfast aisle with his “Snoop Loopz” cereal brand, a new marshmallow-filled cereal called “Snoop Loopz,” produced through his Broadus Foods label, which Snoop runs with Master P.
Now the rapper-turned-mogul claimed he’s being blocked by big cereal box — the two hip hop moguls/entrepreneur's announced that Snoop Loopz “disrupted the cereal industry” to the extent they’ve been blocked from using the name.
“They don’t want us to use Snoop Loopz,” the Death Row Records owner announced, without specifying who “they” is, although Kellog’s is presumably threatening litigation over their Froot Loops cereal.
In a new video shared by both artists, Master P says they have “come a long way” while “feeding the community” with their new cereal. He claimed his competitors are “not used to seeing African Americans owners of cereals” and are trying to “take us off the shelves.”
Master P added. The more boxes of Loopz they sell the more they’re helping out their local communities through charitable efforts. “Snoop, you know when you’re doing something good,” P said, “the devil gotta show up,” Snoop replied. “We did this for the people, we did this for the family. We did this to make sure people got something to eat.”
Here’s the full update from Snoop and Master P below:
“We’ve built a national brand and disrupted the cereal industry,” Snoop Dogg and Master P wrote in a joint caption. “We did it with hard work and integrity. I know they’re uncomfortable and scared. But our mission is to build diversity and economic empowerment. Times have changed. There’s enough room for all of us to be successful. This is bigger than us, we are fighting for the next generation of entrepreneurs.”