McDonald’s Franchisees Trashes Cardi B and Offset Meal Collab
Some McDonald’s Franchisees are reportedly ‘Refusing’ to market the Cardi B and Offset Meal.
McDonald’s franchise owners push back against the Cardi B and Offset meal
Cardi B and Offset upsets some Franchisees, claim the famous couple ‘not family friendly’
McDonald’s franchisees are reportedly disgusted about the fast-food celebrity meal partnership with rappers Cardi B and Offset – with some opting not to promote the campaign at all due to fears of negative publicity.
According to The Wall Street Journal, reported on (Tuesday), unspecified number of restaurant owners have contacted McDonald’s corporate wing to express concern that the married stars – the latest to be featured in the company’s “Famous Orders” campaign – could hurt their “family-friendly image.”
Franchisees argue that “Migos” member Offset and Cardi B lead lifestyles and release music that are at odds with McDonald’s brand. Noted that both artists have drawn scrutiny for the explicit content of their lyrics.
In addition to some of the owners complaints, Insider reported that a few McDonald’s franchise owners are against the item due to the superstar couple’s respective music.
“Lyrics and lifestyles of the music aren’t up to par with the brand, and a few owners have even opted out of promoting the popular meal at their store locations.”
As previously reported, Cardi B and Offset unveiled their custom McDonald's meal during a 30-second ad spot that was initially teased on Super Bowl LVII, Feb. 12.
“Every single time that the Super Bowl comes around, I get a little bit emotional,” Cardi B said in an interview with Complex to discuss the brand deal. “We do have projects to put out this year, and our careers [are] very important to us… and then balancing things out with our careers and our personal lives, you know what I’m saying? Our children and stuff. We just being grownups. It’s not easy being grownups.”