The new COLLINS AVE cannabis brand will launch with three strains selected by MMG boss Rick Ross and Cookies founder and fellow rapper Berner.
Rick Ross Announces Cannabis Venture With Cookies
On Wednesday (July 8), @richforever went to his social media pages to announce the huge news. Ross shared his excitement about partnering with the brand known for infusing cookies with cannabis.
“I’m Excited to announce my new partnership with @cookiesenterprises ‼️‼️ Read the full announcement (link in @cookiesenterprises bio) . . . California Based Lifestyle & Cannabis Brand, COOKIES, Partners With Rick Ross To Launch “COLLINS AVE” . . . The launch is the latest partnership for the iconic brand powered by music legends, Berner and Rick Ross . . . COOKIES, the leading international lifestyle and cannabis brand, is pleased to announce the launch of a new cannabis brand, “COLLINS AVE,” in partnership with rap legend, Rick Ross. A natural intersection of culture, music and cannabis, the COLLINS AVE brand includes 3 specially curated strains featuring flavor profiles inspired by Ross’ own identity. . . . Berner and Ross have taken a hands-on approach to this new brand, with strains named, “Collins Ave,” “Pink Rozay” and “Lemon Pepper.”” [Rick Ross’ Instagram]
Ross, along with fellow rap artist and Cookies founder Berner, have taken a hands-on approach to this new brand, with strains named, "Collins Ave," "Pink Rozay" and "Lemon Pepper." These choices of genetics are representative of Ross' connection to Miami and will feature unique illustrations inspired by each flavor profile. The Cookies assortment includes Indica (Collins Ave) and Hybrid (Pink Rozay) varieties, while Lemonade will exclusively feature "Lemon Pepper" on its award-winning Sativa menu.