Updated: Mar 9
The Long Beach Legend has signed a new deal to release new albums & death row catalog.
Snoop Dogg reportedly Inks Deal to Release Two Solo Albums with New Record Label ‘Gamma’
Snoop Dogg has inked a deal with former Apple executive Larry Jackson to release new solo albums and distribute Death Row Records’ iconic catalog to the masses.
The Former Apple executive Larry Jackson announced on Wednesday (March 8), a partnership with the California emcee as one of his new company’s first projects.
According to Billboard, the deal is a long-term partnership between Snoop and gamma, and allows rights to revert back to the 51-year-old rapper after they “work together to enrich the value of the IP.”
In Snoop’s new deal, $1 billion in capital and high-powered backers such as Apple, A24 and Todd Boehly’s Eldridge, Billboard reported “a one-stop-shop media company that creates, distributes, and markets content, from music to podcasts to films, offering resources and guidance to artists who want to build their brands and expand beyond music.”
In addition to Death Row catalog, fans can now listen on TikTok, following some removals from streaming services after years of shoddy artist payouts. Furthermore, Death Row’s discography contains classics like Snoop’s own Doggystyle, Dr. Dre’s The Chronic, and Tupac’s All Eyez On Me.
“It made sense for two Black men to come together to change the face of the industry,” Snoop Dogg told Bloomberg of the joint venture. “I didn’t want to partner with a regular company because they respect me and fear me so much, they wouldn’t wanna give me ideas.”
Other artists that jumped onto Jackson’s new venture include Usher, Rick Ross and L.A. Reid’s has also partnered with Gamma to distribute the singer’s new album, slated for release later this year. For Jackson, he shared that he’s known both Usher and Reid since he was 17, and has been “much more involved” than a typical distributor. the confirmation of their partnership comes one month after gamma quietly released Death Row’s archive on TikTok.
The confirmation of their partnership comes one month after gamma quietly released Death Row’s archive on TikTok.