Snoop Dogg says he's pretty sure he'll be able to “work something out” with Tupac Shakur's estate.
Snoop Dogg Clarifies Hold-Block With 2Pac's Masters Under Label Death Row Records
During a recent conversation with Tidal chief Elliott Wilson, Snoop Dogg broke down what his new ownership of the label means. For one, he said that he's currently in control of “the masters to the publishing, to the IP, to the label, to the logo, to everything.”
Snoop spoke about his hopes to reclaim PAC's Death Row albums — All Eyez on Me and The Don Killuminati: The 7 Day Theory. He explained that while Pac’s masters were removed from the label’s roster in January, he’s confident he’ll be able to bring them back exclusively to their original home now that he’s in charge of the label.
“I’m looking at Death Row just depreciating. I’m watching how I’m putting Def Jam back in the light; they’re hot again,” said Snoop, who was named Def Jam’s executive creative consultant in 2021. “People talking about them, and artists signing. I’m like, shit — imagine what I could do with Death Row? … To be in control of the brand means that I got all of the pieces that I need to do what I got to do, from the masters to the publishing, to the IP, to the label, to the logo, to everything. It’s all mine,” Snoop said. “I’m able to move it around and do what I need to do with it.”
The Doggfather negotiating the rights to 2pac and Dre’s masters is certainly a big focus, Snoop’s dreams for his newly acquired label extend far beyond music of the past. In addition to making Death Row an “NFT label,” he said he wants to sign new artists, something he’s been doing with great success in his ongoing work with Def Jam Recordings.
“You want an artist to be dope in their own mind, to be able to create,” he told Tidal about what he’s looking for in future signees. “You’re just the pathway to them becoming who they are. I’m not in there trying to develop: ‘Hey man, you should rap like this. You should do this.’ I’m trying to find muthaf–kas that got that s–t that’s already locked.”
You can listen to Snoop Dogg's 22-second audio below, and the full interview at Tidal’s website.