Family Matters actor Jaleel White starts his own brand of cannabis products with a new line called ItsPurpl, featuring variants of Purple Urkle.
‘Steve Urkel’ AKA Jaleel White joins Marijuana Industry
Jaleel White has teamed up with 710 Labs to launch a new line of Purple Urkle cannabis that even includes a new strain created by White called Stefan.
The 90s sitcom star added: "At first it was flattering but then it became frustrating seeing and hearing about Purple Urkle in the cannabis marketplace. The thing that always stood out to me was there no clear brand leader for fire purple weed," White recently told Forbes. "It made no sense to me, that no company of significance had claimed this lane, so why not me?"
During the skit, Snoop tells Steve he doesn’t like to drink alcohol, preferring to smoke weed. At this point, his eyes light up before pulling out a stash of Purple Urkle, promising all his strains ‘have extreme potency’.
Snoop says: ‘The stranger the strain, the stronger my gain.’ Soon after, the rapper uses a 710 Labs vape – which he describes as a ‘spaceship pen’ – before turning into a small dog. ‘Hey Snoop, you doing okay? I warned ya, that Purple Urkle is some potent stuff,’ the character says.
"710 has never been a brand that pursued celebrity deals or endorsements as our agenda has always been quality above all else," 710 Labs founder Brad Melshenker says. "We tend to let the product speak for itself. But over the years Jaleel and I became friends and organically our conversations developed into a project. He was on a journey to find the real Purple Urkel from back in the early 2000's. Not only that, he wanted to find the most flavorful purple cultivars and had been collecting seeds with his friend Sean over the years just for this purpose."
The ItsPurpl branding shows an ombre-purple Steve Urkel character on sleek black packaging. A limited-edition series of merchandise that includes a waffle maker, will also be available. The series of Purple Urkle strains sold will also include vape pens and "Noodle Doinks," a term for a hand-rolled joint that uses a fusilli noodle as the crutch.
The actor’s Purple Urkle weed will launch on April 20, aka 4/20.