The funds will go towards helping the organizations fight issues that negatively affect the Black community.
Jordan Brand Commits $100 Million to Organizations for Social Justice
Last summer, Jordan and his company made a pledge to donate $100 million over the next 10 years to organizations that were dedicated to promoting racial equality and social justice. Their pledge came at the height of the Black Lives Matter movement, which was reignited following the death of George Floyd.
CNBC reports, the basketball legend and his company will offer social justice organizations funds from a $1 million community grant program. The money will go towards helping the organizations fight issues that negatively affect the Black community. Only businesses with budgets of $3 million or less will be considered to receive the grants. The first Community Grants Program cycle will open beginning March 31 until April 30. The Rockefeller Philanthropy Advisors will facilitate the program.
“Since announcing our commitment to the Black community in June of 2020, we’ve been focused on two things — action and impact,” explains Craig Williams, President of Jordan Brand. “I’m excited about the impact these grants will have in local communities. We know that when we create positive change for the Black community, it benefits everyone.”
“Black lives matter,” the Jordan Brand previously said in a statement. “This isn’t a controversial statement. Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people.”